‘WSJ’ Makes Video Content on Its Site Available to Bloggers

By: E&P Staff

The Wall Street Journal is making the video content on its site, WSJ.com, available to the public for sharing, reports Beet.TV.

Anyone can view the videos, even non-subscribers. The code is embedded making it easy for bloggers or other interested parties to grab clips.

Brightcove is providing the videos (it also has agreements with The New York Times and The Washington Post) and has taken extra care not to tick off advertisers who might want to buy ads on the clips specifically featured on WSJ.com. Jeremy Allaire, the CEO of Brightcove, told Beet.TV’s Andy Plesser the embedded code can be controlled to limit or remove advertising.

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