‘WSJ’ Reprises Creative Leaders Ads

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By: E&P Staff

The Wall Street Journal is reprising its creative leaders series advertising campaign starting May 14. It will run in the media trades and Dow Jones publications.

The original campaign launched in 1975 and ran through 1997 showcasing more than 95 creative leaders in various industries.

This campaign features three new leaders — all of them in the advertising world — Alex Bogusky, executive creative director for Crispin Porter + Bogusky, Laura Desmond, CEO of Starcom MediaVest Group, and Lars Bastholm, executive creative director of AKQA.

The Journal is hosting a breakfast on July 17 in New York bringing together past and present creative leaders. The Journal will also name a fourth executive from a pool of individuals nominated by the ad community as the final creative leader to be included in the campaign.

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