‘WSJ’ Restructures Ad Sales to Combine Online and Print

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By: E&P Staff

Dow Jones’ newly appointed Chief Revenue Officer Michael Rooney is shaking up the advertising department with a reorganization that integrates The Wall Street Journal and its digital properties, WSJ.com, MarketWatch.com, Barron’s Online, and AllThingsD.com.

The sales executives will retain expertise in specific media while sales managers will sell both print and online.

“When advertisers buy across the Journal franchise, they spend an average of 20% more across our print and online products,” Rooney said in a statement. “With our new advertising and sales structure, we expect to fully serve our clients’ needs by capitalizing on our strengths across multiple platforms.”

As part of the move, Joe Gallagher the national sales director for the Journal’s digital network becomes vice president, New York and Southeast mutli-media sales.

Brian Quinn was appointed vice president sales of the Journal’s digital network.

Don Reis will join the company as vice president western region multi-media sales. He was previously at ESPN.

Reggie Riley was named vice president, Central Region multi-media sales. He was director of Midwest advertising sales for the Journal digital network.

Jessica Sibley, vice president of financial advertising and agency relations at the Journal, was appointed vice president, New York, New England multi-media sales.

Rooney also has oversight of Jon Housman, vice president, Classified Ventures; Robert Valeiko, vice president, advertising sales; David Wachtel, vice president marketing and business development; and Lee Weinberg, vice president, strategy and operations.

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