WSJ’s Greater New York Section Wins Advertisers; Readership Declines

By: Nat Ives | AdAge.com

Over a year after Rupert Murdoch’s Wall Street Journal introduced Greater New York to better compete for New York Times advertisers and readers, the section is winning with advertisers but not necessarily with readers.

“The revenue for the region is up 100%,” Journal Chief Revenue Officer Michael Rooney said. New Journal advertisers from the region since Greater New York began include FreshDirect, Memorial Sloan-Kettering Cancer Center, Willoughby’s camera showroom, Gagosian Gallery, Paul Miller Auto Group, Hudson City Bancorp and Zachys Wine & Liquor.

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