‘WSJ SUNDAY’ ADDS SIX NEW PAPERS
March 6, 2000
By: Ken Liebeskind
Section Launched In September
Six additional papers have begun distributing ‘The Wall Street Journal Sunday,’ four
pages of personal-finance articles launched last September that already appear in 10
papers’ Sunday business sections.
The new papers are the Austin (Texas) American-Statesman, the Fort Worth (Texas)
Star-Telegram, The Providence R.I.) Sunday Journal, the Daily Herald in Arlington
Heights, Ill., The Record in Hackensack, N.J., and The Hartford (Conn.) Courant. The
Courant’s sisters Greenwich Time and The Stamford Advocate also will distribute the
pages.
Catherine Leary, the product’s new general manager, says the additions are the second
phase of a three-phase project that will be completed in May. The idea is to build a
circulation model that is geographically and demographically strong, but not so big that
it will create exorbitant advertising prices. ‘We don’t want the [cost per thousand] out
of control,’ Leary says.
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(c) Copyright 2000, Editor & Publisher
