XEROX CREATES DIGITAL DISPLAY UNIT

By: Jim Rosenberg

Gyricon Media Will Be Independent Venture





Xerox Corp. last week launched Gyricon Media Inc., an independent
venture that will develop Xerox’s changeable, flexible, digital
document display. It expects to use the technology for signs and
point-of-purchase retailers’ displays beginning next year,
followed by products for publishing and portable devices.



Thin, lightweight, and inexpensive, the paperlike Gyricon
document substrate, when combined with appropriate electronics,
displays and changes text and graphics as needed. Xerox Document
Hardware Lab Manager Bob Sprague, Gyricon Media’s interim CEO,
said initial battery-operated and wireless signs will “provide
retailers with an extremely powerful tool to capture customers’
attention at the time they are making purchasing decisions.”



Xerox retains a majority stake in the company.







Jim Rosenberg (tech@editorandpublisher.com) is a senior editor covering newspaper technology
for E&P.







Copyright 2000, Editor & Publisher.

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