Yahoo Rolls Out Circular Program

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By: E&P Staff

Yahoo has launched a new service designed to let retailers deliver personalized newspaper circulars directly to consumers across the Yahoo network.

The Circular Program is intended to supplement existing newspaper marketing programs for retailers by delivering incremental reach, flexibility in pricing, and the ability to deliver circulars throughout the week as opposed to just on Sundays.

“The largest driver of in-store traffic for retailers has traditionally been the print circular, and the Yahoo Circular Program is designed to enhance that,” Steve Feuling, category development officer for Yahoo, said in a statement. “Harnessing our deep insight into user interests, Yahoo can help retailers speak to consumers on a level that is more personal and engaging by putting just the right products and marketing messages in front of an interested shopper at just the right time.”

ShopLocal is powering the program’s content.

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