By: E&P Staff
Yahoo’s woes are once again on the radar screen of newspaper industry watchers. After Yahoo rebuffed Microsoft’s take over offer, the Sunnyvale, Calif.-based company struck a partnership with Google. It didn’t quell angry shareholders, including Carl Icahn, who think they lost out on a potential Microsoft acquisition. In the meantime, some Yahoo executives have been making for the door.
Over at Content Bridges, Ken Doctor takes an in-depth look at what this could mean for the more than 40% of daily newspapers (by circ) that have aligned with Yahoo. With this distract Yahoo from the partnership? Will the long sought after ad platform AMP roll out as planned?
Wrote Doctor: “The short-term negative: a confusion about priorities that slows AMP development down.
“The potential longer-term positive: with national and search advertising growth both slowing, maybe local advertising really is the major growth opportunity [Hilary] Schneider’s been touting and new leadership doubles down on it.”