You’re Probably Underestimating How Much Your Articles are Being Shared Via Text Message

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Last fall, in our Predictions for 2015 package, Jamie Mottram of Gannettpredicted we’d see an increase in SMS sharing. He cited the impact a SMS share button had had on Gannett’s sports site For The Win.

 

I’ve seen a few more texting share icons pop up here and there, but it’s unclear how big a driver of traffic they are. (Dark social!) So I asked one news organization that knows a thing or two about social — BuzzFeed — what they were seeing in their BuzzFeed News app.

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