YouTube Owns Nearly 20 Percent Share of U.S. Digital Video Ads

By: Press Release | eMarketer

YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market. YouTube’s net video ad revenues—ads exclusively run on the site’s video clips, not including banners, search and other ads on the site, and excluding traffic and content acquisition costs—will grow in step with the video ad market overall, and the site won’t increase its market share significantly in the coming years.

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