New York, N.Y. — Digital First Media, which operates MediaNews Group, Journal Register Company, and Digital First Ventures, has named Wayne Snow vice president of sales. Snow most recently served as general manager of Cleveland.com since 2010. He will report directly to Jeff Bairstow, DFM president.
Snow will work closely with Kirk MacDonald, DFM executive vice president sales, and Bairstow to assist cluster-level leadership in driving advertising sales across Journal Register Company’s footprint, including the company’s 350 multi-platform products.
Snow began his sales career in 1985 as a retail territory account executive for The Miami Herald. He also worked as a senior account executive for the Florida Times-Union before being promoted to advertising director of the St. Augustine Record.
Snow also worked at the St. Petersburg Times as classified outside-sales manager, and was promoted to co-classified advertising manager before joining The Courier-Journal Louisville, Ky. as classified advertising director.
In May 2000, Snow returned to The Miami Herald as classified director, and in February 2005, he earned a promotion to vice president advertising at the Lexington (Ky.) Herald-Leader.