Genesis Media, an online video technology company that has created a new monetization platform for premium publishers, has announced the appointment of Lulu Phongmany as Vice President, Business & Publisher Development.
In her new position, Phongmany will be responsible for creating new revenue streams for Genesis Media and accelerating the growth of its publisher base. This includes the development of business opportunities for Content Unlock, Genesis Media’s recently launched technology platform that allows online publishers to quickly and easily lock all or portions of their digital content via a “soft paywall,” allowing consumers to pay for content by watching targeting video advertisements and branding messages.
Before joining Genesis Media, Phongmany held several positions at NBC Universal, including Director of Business Development, where she was responsible for business development, marketing and commercial strategy and operations for iVillage.co.uk. While at the company, she was promoted to head iVillage.com’s brand licensing business in New York and became general manager of iVillage.co.uk, in charge of a team of eleven in London. She also managed global business development efforts across various NBCU digital brands, including Fandango, NBC News, CNBC and MSNBC.
“As we expand our reach across tier-1 publishers, the management of our rapidly growing partnerships is vital to our continued success. With over 15 years of business development and publishing experience, Lulu brings unique perspective and enormous insight to our team, which will be invaluable in managing the rapid growth of our partner relationships and business. ” said Mark Yackanich, Genesis Media CEO.