Southern California News Group has appointed Henry Williamson to oversee the planning and execution of sales strategies as vice president of advertising at The Orange County Register.
Additionally, Williamson will help guide daily business operations and cultivate community partnerships as general manager for the Register, which includes its weekly newspapers, monthly magazines and digital products.
Williamson most recently served as senior director of Digital Sales at Los Angeles News Group, which became Southern California News Group with the purchase of the Register and The (Riverside) Press-Enterprise by parent Digital First Media on March 31.
Since first joining Digital First Media in 2012 as director of Interactive Sales, Williamson has been instrumental in the growth of Ad Taxi Networks, Southern California News Group’s digital marketing unit that delivers targeted advertising across display, mobile, search, social and email platforms.
“Henry is ideally suited for this new role, given his expertise in developing effective multiplatform marketing campaigns and his knowledge of the Orange County market,” said Ron Hasse, Southern California News Group President and Publisher of the Register. “He has a proven track record in motivating and developing winning advertising teams, and his leadership will be integral in building new relationships with local businesses and community partners.”
Williamson is a 25-year veteran of the media business, which includes a role as regional multimedia manager at the Register.
Earlier in his career, he served in management positions as president of Content Syndication and CEO of iMedia International, director of Multimedia Retail Advertising at the Los Angeles Times, and an account manager at Charter Media.
“I am excited to join the Register and support my colleagues in bringing added depth and sophistication to our digital businesses,” Williamson said. “The Register has an incredible 111-year history of service in Orange County. I look forward to collaborating with my new colleagues at the Register and creating an even stronger connections in the community.”