With more than three decades of experience in advertising sales and management, Susan Kelly-Gilbert has been named publisher and chief revenue officer of the Independent-Mail, the Anderson, S.C., newspaper owned by The E.W. Scripps Company.
Reporting to Bruce Hartmann, vice president of sales for the Scripps newspaper division, Kelly-Gilbert will direct all of the Independent-Mail’s sales efforts across multiple platforms, including print, online and mobile. Her appointment is effective immediately.
She currently is the senior director of sales and product support for all 13 Scripps newspapers. In that role, she leads the strategic planning, support and execution associated with corporate partnerships, vendors and products focused on display ads and key classified categories.
“Susan is one of the most-talented sales executives in our industry with success in a broad variety of markets and products,” said Hartmann. “Throughout her entire career she has helped local news organizations develop profitable marketplaces for advertisers, and I know the bottom lines of businesses in the Anderson area will benefit from her expertise.”
Prior to joining Scripps in 2010, she spent two years as a director of multimedia sales for the 54 newspapers operated by MediaNews Group. She previously was the vice president of sales for the mountain region of Denver-based Digital Media Communications, and the vice president of sales and marketing for the Colorado Springs Gazette. She also has held sales leadership positions for newspapers in Georgia, Virginia and Florida.