Lineup Systems Appoints Senior Chief Operating Officer

Lineup Systems has appointed Chris Spalding as senior chief operating officer. He recently joined Lineup as global chief operating officer to support Lineup’s continued growth and expansion. Spalding joins Lineup with more than 30 years of operational, management and sales experience at major brands that include Virgin Group, PepsiCo, EMAP, Associated Newspapers and Metro International.

“Lineup is achieving exciting growth whichever way you look at it–in our staff numbers, our project implementations and in new client offerings. Such rapid evolution requires robust planning, management and resourcing,” said Lineup CEO Michael Mendoza. “Chris Spalding has the ideal management expertise to help us continue our expansion and provide our customers with industry leading support.”

Spalding added, “Lineup are continuing to disrupt the advertising industry with unrivaled product innovation and transformational services to media companies worldwide. The company is full of talented individuals and I’m excited to have joined them at this exciting time.”

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