Mike Skrocki has been named chief marketing officer of TBC Media, which ownsThe Bakersfield Californian. He will oversee TBC Media’s advertising, marketing and market research divisions, and expands the company’s increasing focus on digital media.
Skrocki has 25 years of experience in the local media industry and has a deep knowledge of digital advertising and marketing. He comes to TBC Media from the Visalia (Calif.) Times-Delta, where he was the advertising, marketing and operations director. He previously worked in sales and marketing management in the Denver area.