KBA North America Names New Sales Agent

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KBA North America announces that Flex Essentials, Inc. is its new sales agent for the Flexotecnica line of CI Flexo presses in the Canadian market. Headed up by industry veteran, Jim Waslowski, Flex Essentials, Inc. is a leading manufacturers’ representative for several companies offering equipment and supplies to the flexographic market with extensive experience in flexible packaging.

KBA North America assumed the distributorship for the Flexotecnica presses on Jan. 1, shortly after the acquisition of that company by the KBA Group. The new subsidiary, KBA-Flexotecnica, is an Italian press manufacturer specializing in presses for printing on film, paperboard and other substrates in the growing market for flexible packaging.

Waslowski is responsible for developing and growing the Flexotecnica product line in Canada with a special emphasis on increasing its market share in paperboard and flexible packaging. He will be working closely with KBA’s and Flexotecnica’s existing customer base as well as prospecting for new business.

“We welcome Jim and his company, Flex Essentials, to KBA North America and wish him great success in this strategically important role with our company,” says Mark Hischar, president and CEO of KBA North America. “With the acquisition of Flexotecnica, our parent company announced its intent to enter this key growing print market for flexible packaging. We have been tasked to expand KBA’s strong market position in the folding carton market into another growing packaging segment. Jim will be leading our efforts in Canada into this important market and promoting our well-known high-level of service, expertise and parts support to Flexotecnica’s current customer base.”

Waslowski formed Flex Essentials 11 years ago and has grown it to where it is one of the premier representatives in this industry. Prior to this position, he spent nearly 20 years in the plastics industry at Brampton Engineering starting in machine design and moving into the sales arena in which he ultimately held the position of vice president of sales.

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