LA Times Hires and Promotes New Sales Team Members

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By: Press Release | Los Angeles Time

Penn Jones and James Lynch have joined the Los Angeles Times Media Group, and Kasey Champion has been promoted to vice president of advertising.


Jones starts March 19 as vice president of advertising and brings almost 30 years of experience in the media industry. He was most recently director of west coast sales for USA TODAY’s Sports Media Group as well as strategic account manager at InterMedia Outdoors. Jones previously had his own company providing sales and marketing expertise for several media brands, and was publisher of LA, Los Angeles Times Magazine. He has also managed multiple corporate accounts for Time Inc. Jones holds a degree in Sports Information/Broadcasting from the University of Southern California.


Lynch will join the Los Angeles Times Media Group on March 23 as director of events and special projects. In his sales role, he will lead our efforts to maximize the revenue spend associated with event sponsorships. He will also help lead our efforts to build our LATMG verticals. Lynch brings the ideal set of skills and experience to help us meet the cross section of sponsorship sales and business development on our LATMG verticals. He is an accomplished leader with over 20 years of sales and marketing experience. Most recently he founded Media Rhythm Group, Inc., a sales firm representing various media properties selling integrated partnerships, and from 2010 to 2012 he was director of west sales on the Tribune Company T365 National Selling Team. Lynch also graduated from USC.


Champion has been promoted to the position of vice president of advertising. She has been a dedicated employee for more than 25 years across multiple categories. Champion has shown that she is an innovator – always working with her clients and team to develop big ideas. For example, she and Cheryl Congdon-Berkey successfully closed a $1 million contract with In addition, she and Eric Ma generated $400k in new revenue in conjunction with the launch of the new print and online Cruise section. Lynch’s thorough knowledge of the industry and region, and her proven leadership skills, will serve her well in this new role.

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