Postmedia Network Inc. is pleased to announce the appointment of Paula Festas to Chief Revenue Officer. Ms. Festas will be responsible for Postmedia’s advertising revenue strategy including national and local sales, classified and transformative digital revenue growth initiatives. Ms. Festas will report to Postmedia’s Chief Operating Officer, Andrew MacLeod.
“Paula has an exceptional track record as a leader in media and continuously evolving the digital advertising industry,” said Andrew MacLeod, Chief Operating Officer, Postmedia. “Since joining Postmedia Paula has made significant contributions in driving our overall revenue strategy including the launch of our in-house programmatic trading desk and leveraging our differentiated product set. She is an integral member of our executive team and we look forward to her continued leadership.”
Ms. Festas has been with Postmedia since 2015 serving as Senior Vice President, Digital & National Advertising Sales. Prior to joining Postmedia, Ms. Festas was the Senior Vice President of Global Advertising Sales for Pelmorex Media (The Weather Network) and Executive Director of Sales at Yahoo Canada. Ms. Festas is an active member of the advertising community having served on numerous boards such as Interactive Advertising Bureau of Canada (IAB Canada), BES and Nabs. She currently sits on the advisory board of ADfits