Toronto– Postmedia Network has expanded Wayne Parrish’s current role of chief transformation officer to chief transformation and revenue officer. In his new position, Parrish will be responsible for all revenue generating areas of business operations from product development and marketing to advertising sales (print and digital) and new ventures. Day to day responsibility for local advertising will continue to report to the publishers of each division. National advertising and digital operations will report to the office of Parrish. He will have ongoing contact with the divisional heads to ensure that the overall Postmedia revenue strategy and growth opportunities are aligned and leveraged to the fullest extent possible across all operations.