By: E&P Staff
USA Today on Monday named Susan Lavington senior vice president of marketing.
Lavington had been the Gannett national paper’s vice president of consumer marketing. In her new position she will oversee all marketing efforts for the USA Today brand.
“”Throughout her career at USA Today, Susan has proven to be an outstanding leader with an unquestionable track record of success and a passion for the USA Today brand, “” USA Today President and Publisher Craig Moon said in a statement.
Lavington joined USA Today in 1999 as director of marketing for USA Today.com where she was responsible for successfully growing the website’s audience. Lavington also was in charge of research and mobile product development. In 2005, she was named vice president of consumer marketing.
Before joining USA Today, Lavington worked for US Airways, first as senior analyst/marketing planning and later as manager/electronic distribution marketing and customer service.
She holds a B.A. from Rice University in Houston and an M.B.A. from Georgetown University in Washington, D.C.