The Newspaper Association of America’s Circulation Federation has named Roger Underwood, vice president of circulation for The Dothan (Ala.) Eagle, Circulation Executive of the Year. In 1991, the Eagle had daily circulation of 25,769 and Sunday circulation of 28,952. Underwood has been instrumental in helping to increase the paper’s daily circulation by more than 9,000, to 34,846, and increase its Sunday circulation by over 8,000, to 37,379, through September 1998. Underwood increased single-copy sales of the Eagle by 13% in 1998 alone and established a telemarketing and crew sales that write a combined 800 orders a month.

By: Jamie Santo

?(Editor & Publisher Web Site:http:www.mediainfo.com) [Caption]
?(copyright: Editor & Publisher July 24, 1999) [Caption]

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