McLean, Va.–Bill Cronin has been named vice president of marketing for USA TODAY. He will be responsible for overseeing strategic marketing, events, special projects, creative and project management for USA TODAY marketing. He will report to Sandra Micek, senior vice president of marketing.
Cronin joins USA TODAY from MasterCard Worldwide, where he worked for 12 years, most recently as vice president of merchant marketing. In that position, he created a new marketing team that developed and executed multi-channel programs with partners across all verticals, including travel, retail, e-commerce and emerging markets.
Previously, he was the vice president of brand marketing for MasterCard Europe from 2004 to 2007, serving as a member of the region’s senior management team based in London during MasterCard’s transition to a publicly traded company. From 1999-2004 as director, global advertising and vice president, global brand building, he led the global roll-out of the highly successful “Priceless” advertising campaign across Europe and Asia.
Prior to MasterCard, he worked in advertising at J. Walter Thompson, managing a range of accounts, such as Schick razors, Trident gum, Merrill Lynch and Kellogg’s, where he led the brand development and advertising for the launch of Smart Start cereal.