Warren C. Dews Jr., a senior media executive with extensive experience in developing innovative business strategies, enhancing customer satisfaction and improving cost-effectiveness, will join the National Press Institute for Audience Growth — a New York-based consulting company — as chief operations officer on April 1, NPI-AG President Mark Vinciguerra has announced.
Dews, a native of The Bronx, N.Y., has worked in the media industry for over two decades. He has been in charge of advertising, marketing, sales and operations and has a reputation as a creative problem-solver and as an executive whose innovative strategies increase productivity.
Dews most recently worked for New England Newspapers Inc. for nine years, serving as vice president of circulation, then vice president of audience development, sales and marketing, and finally as the chief consumer sales and events officer. NENI consists of its flagship newspaper, The Berkshire Eagle of Pittsfield, Mass., along with the Brattleboro Reformer, Bennington Banner and Manchester Journal in Vermont.
Vinciguerra said he is excited to have Dews on his leadership team, which also includes Chief Editorial Officer Tim Farkas.
“I have known Warren for over 20 years and am thrilled he’s joining the NPI-AG,” Vinciguerra said. “His unique mix of energy, experience and creativity will benefit our clients immensely.”
Dews said he is looking forward to joining the National Press Institute for Audience Growth.
“I’m so excited to bring my knowledge of growing readership and revenue to NPI-AG,” Dews said. “I also want to help media companies understand the importance of the event business and how this can help grow readership, engagement and the big “R” … revenue!”
Dews, who earned a bachelor’s degree in business management from Virginia State University in 1993, said he is most proud of his ability to build teams and “make people better.”
“In my previous media positions, I enjoyed helping teams in the marketing, news and advertising departments work together and move forward,” Dews said. “In my new role with NPI-AG, I look forward to helping media companies thrive and grow.”
Dews made his mark on the professional world early in his career: In 2004, he was selected as a member of the “Top 20 Under 40” class by the Newspaper Association of America. In 2006, he graduated from the renowned Gannett Co. circulation executive training class. In 1995, Atlantic Records signed him as a recording artist with his group The Other Side of Soul. Dews also has worked with several artists, including Jam Master Jay of the influential hip hop group Run DMC and DJ Eddie F from the rap group Heavy D & the Boyz. Additionally, Dews has sung on stage as part of a choir backing Grammy Award winners Billy Preston and Patti LaBelle.
Dews and his wife, Roberta, live in The Berkshires of Western Massachusetts and have three children: Warren III, West and Kennedy.