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Kelly Wirges has trained more than 200,000 sales professionals during her 27 years as president of ProMax, and even through the challenges of the COVID-19 crisis, she is still helping media companies find practical techniques that can be applied … more
It's a three-prong approach. First, offer any local business that is open to advertise for free in both print and online. Then, have your sales force perform a “needs analysis” to learn marketing needs. And third, offer them a tailored solution … more
We all know that there will be a backside to the crisis we are trying to manage through, but are you making time to realign your management structure so you're poised to recruit the best on the backside of this down-turn? Plus, if you’re currently … more
“Local newspapers and their journalists are also among the front-line workers dedicated to serving their communities, ” says Dean Ridings, CEO of America’s Newspapers, an organization that just rolled out a new marketing campaign called … more
Alternative news publishers are feeling the impact of COVID-19 in a number of ways, especially since a large part of their advertising base comes from restaurants, clubs and performance venues. However, some are seeing major increases in membership … more
Most of us know Ken Doctor, the president of Newsonomics, who in 2010 predicted many of the industry disruptions that occurred over the last 10 years. Now he is working on “Lookout," a wide-reaching new model for local news that will launch later … more
The Association of Free Community Publications (AFCP) represents publishers of community papers from coast to coast who offer free circulation. AFCP’s executive director Loren Colburn has been in touch with hundreds of members during the … more
Borrell Associates is the nation’s leading provider of advertising trends and data for the media industry. Each month, hundreds of local businesses and advertising agencies are researched and compiled into ongoing reports. With this information at … more
As the coronavirus spreads across the world, news media companies are grappling with so much more than coverage: work-from-home plans, coronavirus-related product development, advertising declines, and the impending fallout on the economy and … more
In Italy, which is currently under lockdown in an effort to halt the spread of the coronavirus, a debate is waging about the importance of print newspapers. Here in the U.S., some states and cities are making sure that local newspapers have … more
The Facebook Journalism Project is partnering with the Lenfest Institute for Journalism and the Local Media Association (LMA) to offer a total of $1 million in grants to support US and Canadian local news organizations covering the coronavirus. … more
The Financial Times understands what it’s like to be a digital leader. It launched its first paywall in 2002 and over the last decade, the paper has focused on a “north star” metric based on reader engagement. In April 2019, the FT reached 1 … more
The 2nd Google NorthAmerican Innovation Challenge is now open for submissions focusing on projects that showcase diversification, equity and inclusion in journalism. “Googler” LaToya Drake, Global Outreach Lead for the Google News Initiative, … more
In 2018, Paxton Media Group acquired the Kentucky New Era and four smaller newspapers (Dawson Springs Progress, Princeton Times Leader, Providence Journal-Enterprise and Oak Grove Eagle Post). Since then, the New Era has experienced big changes like … more
Peter Newton was a huge part of GateHouse Media’s expansion into the digital service sector with the launch of their Propel and ThriveHive initiatives. But Newton was a big part of driving the entire industry into selling more than just … more
Joey Young purchased his first newspaper at the age of 27. Seven years later, his company, Kansas Publishing Ventures, owns six award-winning community publications with more than 30 employees that is growing audience and revenue against some big … more
ProPublica has become a leader in the industry when it comes to collaboration between newsrooms. Rachel Glickhouse, who managed ProPublica's three-year Documentating Hate project, talks to Editor & Publisher about getting newsrooms to work … more
Allison Altobelli Goes 1-on-1 with E&P’s Managing Editor Evelyn Mateos Since 2005, Community Impact Newspaper (CIN) has expanded into Texas, Arizona and Tennessee. This year, they're launching in the Atlanta metro region with the help of … more
Ten years ago, Ken Doctor wrote "Newsonomics," a groundbreaking book that changed the way many approached news publishing in the last decade. Now, Ken is incubating a new business model for the newsrooms of the 2020s called Lookout. He does not tell … more
Profitable online only news sites are possible and thriving. Mike Blinder is 1 on 1 with Mike Shapiro, Publisher and CEO of the TapInto Network. 12 years ago Mike Shapiro left his lucrative position at a NYC law firm to work out of his house to … more
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