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Ryan Dohrn is a globally recognized media revenue consultant who has helped newspapers, niche publications, broadcast stations and online publishers generate more than $500 million in new revenue. … more
In March 2018, the McClatchy-owned Idaho Statesman began to print their newspaper in Twin Falls, a 2.5 hour drive from the Boise market. That June, the Adams Publishing Group's (APG) Idaho Press decided to take advantage of this change by implementing an aggressive plan to expand its news coverage and distribution area by doubling down on traditional print publications and increasing local news coverage and home delivery across the entire city of Boise. more
With the unpredictability of COVID-19’s impact on the local advertising ecosystem, Borrell Associates has revised its 2020 advertising and marketing forecasts. The bad news is that the previous … more
Evening Post Publishing, parent company of the Charleston (S.C.) Post and Courier, is investing in new markets, starting with Greenville and Myrtle Beach, S.C. The newspaper will hire and station reporters and editors in both markets to cover news as it occurs--direct from the source in two markets who already have daily newspapers owned by Gannett (Greenville) and McClatchy (Myrtle Beach). more
Remote work, new products and workforce cuts are just some of the most likely outcomes predicted in a new study of Local Media Association (LMA) members. In May, 127 members responded to the survey that revealed in response to the COVID-19 crisis, … more
Google’s Support Local News campaign will begin running today in print and digital formats for the next six weeks across most local newspapers, TV, radio stations and online-only news outlets in the U.S. and Canada. Designed to help raise … more
Second Street, an audience engagement software platform used by more than 4,000 media companies, is moving their 7th annual summit from a two-day conference in St. Louis to a free, month-long virtual series in June that anyone can attend. More than … more
For more than 25 years, Vin Crosbie has been one of the world’s most respected experts on media and its transformation into the digital world. Having just sold the Daily Chronicle of Willimantic, Connecticut (after 25-years of family ownership), … more
Since the beginning of the crisis, research company Magid has been assessing changes in advertiser and consumer attitudes, opinions, and needs in order to deliver insights that can help news publishers focus on their business strategy better so they … more
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