Financial Times Reaches 1-million Subscribers with “North Star” Metric
The Financial Times understands what it’s like to be a digital leader. It launched its first paywall in 2002 and over the last decade, the paper has focused on a “north star” metric based on reader engagement. In April 2019, the FT reached 1 million paying readers, one year ahead of schedule. Due to its digital success, E&Precently named the FT as one of their 10 News Publishers That Do It Right.
E&P editor-in-chief Nu Yang goes 1-on-1 with FT chief data officer Tom Betts to discuss their formula, the launch of their boutique consultancy firm FT Strategies, and how publishers can find their own metric “north star.”