Ken Doctor On His New News Publishing Business Model: Lookout

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Ten years ago, Ken Doctor wrote “Newsonomics,” a groundbreaking book that changed the way many approached news publishing in the last decade. Now, Ken is incubating a new business model for the newsrooms of the 2020s called Lookout. He does not tell us everything about it in this 45-minute interview, preferring to wait until his market test is complete, but he does reveal many of the concepts he claims can make news publishing thrive and profitable in today’s challenging world.

Plus, Ken looks into the industry predictions he made 10 years ago in “Newsonomics” to see if those prognostications are accurate today.

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