What You Need to Know About Your Readers & Advertisers During COVID-19
Since the beginning of the crisis, research company Magid has been assessing changes in advertiser and consumer attitudes, opinions, and needs in order to deliver insights that can help news publishers focus on their business strategy better so they can manage through it all. In their latest study, Magid reveals data that shows information on news consumption, concerns and behaviors, what emotions advertisers and readers are feeling, and projections on what comes next. Moreover, deep in this data is valuable information on how publishers can better position their sales teams to approach the re-opening of America.
Mike Blinder, E&P publisher, explores the entire report with Magid vice president Bill Day.