Report Inappropriate Comments

Hi Ryan,

Terrific information and perspective. I used this is my team meeting this morning. I have one question in regards to the idea that "data suggests that seven out of 10 of our advertisers are buying from an emotional perspective." Is that to say the advertiser may be emotionally driven to make a buying decision based on fear and/or greed (competition), or by virtue of the content within a specific ad or campaign?

Thanks!