In less than six months of rolling out the Column platform, Ogden Newspapers successfully migrated 75% of their public notice orders to self-serve.
Email newsletters continue to be one of the most powerful newsroom tools, regularly connecting publications with their audiences and encouraging readers to develop a habit and establish loyalty toward a news organization. Looking to spruce up a newsletter or planning a new launch? Here are some tried and true strategies for optimizing newsletters that publishers can put into place today.
The challenges are many when launching a new local, nonprofit news outlet, especially in the current newspaper industry climate. Deciding to be a digital-only news source with a hard registration wall meant the Springfield (Missouri) Daily Citizen had to rely heavily on various technologies to manage email registration and subscriptions. BlueLena's intimate knowledge of subscription best practices allowed the paper to rapidly evolve its products toward launch.