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Newspapers priced themselves out of the job advertising market long ago. Most of them partnered with top sites like Zip Recruiter and Monster and still could not sell their way out of a paper bag. They kept this now complicated packaged category with barely trained inside sales reps and continued to raise prices while print circulation dropped, ignoring the cost per thousand methods HR Managers now use to compare media. Newspapers are clueless to their secret strength, the ability to reach older, highly experienced employees, both active and passive job seekers which employers have not tapped into for a very long time. With the current labor shortage, NOW is the time to get back in the game. Drop all old ways. Focus as if you were a recruitment agency with outside reps selling to the biggest and richest employers in your area. Not little line ads, but full page, half page and quarter page agency quality print, online and social media packages. Focus on need such as Healthcare, Manufacturing and Transportation. Create a strategy based on your market demographics. There are still millions to be made if newspapers take a serious look at what is happening now in the market.