Businesses used to pay newspapers obscene amounts of money to run help-wanted ads; then, job seekers paid for access to where the employers were. But monopolies rarely last forever, and like with every other facet of life, the internet came in and disrupted the traditional dynamic. So, what’s the alternative to a dating app culture becoming the way we hire people?
Newspapers around the country are scrambling to keep enough rolls of newsprint in stock to make their print runs and they also are closely monitoring ink and printing plate supplies. And, it's only expected to get worse in Q3 and Q4, several publishers recently told E&P. As they perform a delicate dance to maintain the paper flow, they’re turning to alternative methods and outreach.
As a medium, video has the inherent power to tell a story in an imaginative and captivating way. But video can also be a source of revenue for news organizations. Adams Publishing Group did precisely that, leveraging the talent and resources already within the organization’s agency to create marketing videos for clients who may or not be advertisers with their news titles.
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