2022 midterm political ad spending projected to be $7.8 billion

Posted Thursday, August 26, 2021 6:30 pm

Steve Passwaiter | AdAge

Our estimate for the midterm season sits at $7.8 billion for local broadcast, local cable/satellite, radio, digital and OTT. That represents a solid increase from the 2018 midterms, but not quite as dramatic as other forecasters.

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2022 midterm political ad spending projected to be $7.8 billion

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