4 ways The Fresno Bee and ‘La Abeja’ serve and engage with Latino audiences


Here’s an idea to steal and adapt: Learn how The Fresno Bee improved engagement with Latino audiences through regional collaboration, experimentation with new story topics, newsletters and virtual events.

The Fresno Bee serves readers in California’s central San Joaquin Valley, a majority Latino region that’s home to some of the most agriculturally productive land in the world. But we know our work hasn’t always centered our Latino communities or reflected the community’s rich diversity. We also know that our future as a digital media company depends on our reaching and being relevant to our entire community. Here are four ways that The Fresno Bee — with our sister publications The Sacramento Bee, The Modesto Bee and Vida en el Valle — is placing diverse Latino experiences at the center of our news coverage.

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