4 ways The News Reporter generated new digital revenue through email newsletters


Here’s an idea to steal and adapt: Build your audience with “daily briefing” emails, then leverage that audience for additional advertising and subscription revenue.

Here are four highlights from implementing our Daily Briefing email newsletter:

Grow your audience and your digital revenue with daily weekday newsletters

What we did and why: We started with a list of about 5,000 email addresses from two sources: our database of current and previous paid newspaper subscribers and contacts who had opted in to our emails through contests and other promotions. We pushed Daily Briefing sign-ups through our website, social media accounts and print ads in the weekly paper. Additional contests grew our audience to its current size of almost 8,000 email subscribers.

Click here to read more.


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board