5 strategies for retaining print and digital subscribers

Here’s an idea to steal and adapt: Build a reader rewards incentive to engage subscribers.

News organizations offering print and digital subscriptions balance a number of coexisting priorities: keeping subscribers engaged with the news content, growing audiences along with revenue and adapting processes for efficiency.

Anthony Basilio manages these strategic aspects and more as director of subscriber revenue and analytics for The San Diego Union-Tribune. In a January 2025 virtual Q&A session for Table Stakes alumni, Basilio shared case studies and offered tips on how news organizations can rethink monetization strategies with customer value in mind.

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