82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking

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Adblocking on desktop is on the rise again. It has rebounded close to the earlier, all-time-high 2018 levels, according to the 2022 PageFair Adblock Report from adblock revenue recovery company Blockthrough.

Desktop adblocking growth slowed in 2016-2018, and then declined over 2018-2020. It started growing again over the last two years reaching 290M active users worldwide in 2021. These are conservative estimates, according to the report, as they do not take into account wide-spectrum content blockers, VPN/DNS-based adblockers, and network-level adblockers.

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