Monthly podcast listening has reached a milestone as Edison Research says a majority of Americans 12 and older have consumed a podcast in the past 30 days. The growth from a year ago includes a one-point uptick in audio listening, but the biggest driver has been the gain in video consumption. Edison projects 158 million people, or 55% of Americans, are monthly podcast listeners.
“This is truly a landmark year for podcasting,” Edison VP Megan Lazovick said. “For the first time, more than half of Americans are now monthly podcast consumers. No matter how you measure it by audio or video consumption, podcasting continues to show impressive growth.”
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