A master of the media evolved yet again in 2024

Donald J. Trump has embraced tabloids, reality TV, Twitter and cable news. This year, he moved on to podcasts and online streamers.

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In his improbable journey to the apex of American power, President-elect Donald J. Trump has always adapted to the media tool of the moment.

As a young mogul on the make, he made himself a fixture of the Manhattan tabloids, then pivoted to the newfangled realm of reality TV as master of NBC’s “The Apprentice.” He recognized the power of Twitter long before other politicians and, in 2016, used countless cable news interviews to propel his candidacy to victory.

On Tuesday, Mr. Trump defeated Vice President Kamala Harris partly by, once again, adjusting to the new realities of mass communication. 

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