Ad industry prepares to fight potential FTC privacy rules


Almost one year ago, the watchdog Accountable Tech urged the Federal Trade Commission to issue rules that could outlaw “surveillance advertising,” loosely defined as serving ads to people based on their activities across websites and apps.

On Thursday, the Federal Trade Commission took concrete action toward curbing those ads. Specifically, the agency said it was exploring the possibility of crafting privacy rules, and sought public comment on a broad swath of topics, including online ad targeting.

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