Ad trades release guidelines for 'diverse' media supply chain to work with buyers


Following their release in May of new industry guidelines for the buy-side — at both advertisers and agencies — working with "diverse" media suppliers, top U.S. ad trade associations this morning released a companion set of guidelines for suppliers working with advertisers and agencies.

The recommendations, which were created by the Association of National Advertisers, the American Association of Advertising Agencies and the Alliance for Inclusive & Multicultural Marketing, were developed as a follow-up to the "buyers" guidelines in order to help the diverse media supply chain standardize its processes.

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