Advance plots new Gulf Coast news site after Times-Picayune sale

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Advance Local, a local news subsidiary of the media holding company Advance, has been quietly working to build a New Orleans-based sports and news website called GulfLive.com.

Why it matters: The push comes just four years after Advance sold what was once the region's biggest newspaper, the Times-Picayune, and its website NOLA.com, leading to a talent bloodbath.

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