Email newsletters continue to be one of the most powerful newsroom tools, regularly connecting publications with their audiences and encouraging readers to develop a habit and establish loyalty toward a news organization. Looking to spruce up a newsletter or planning a new launch? Here are some tried and true strategies for optimizing newsletters that publishers can put into place today.
The challenges are many when launching a new local, nonprofit news outlet, especially in the current newspaper industry climate. Deciding to be a digital-only news source with a hard registration wall meant the Springfield (Missouri) Daily Citizen had to rely heavily on various technologies to manage email registration and subscriptions. BlueLena's intimate knowledge of subscription best practices allowed the paper to rapidly evolve its products toward launch.
Each year Editor & Publisher Magazine (E&P) and the Local Media Consortium (LMC) recognize companies that have done the impossible through successful innovation, implementing cost savings or developing new programs that have generated considerable increases in revenue or audience.
We need your help in recognizing the next generation of news publishing leaders,. We’re talking about people who are young, bright, and capable of tackling whatever the changing news media climate throws at them. Please help us by nominating a news publishing up-and-comer (or yourself) for our “25 Under 35” feature story that will appear in our February 2023 issue.
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