Amazon and Apple increase streaming revenue with new monetization strategies

Amazon Prime Video and Apple TV+ are adapting their monetization strategies, leading to increased revenue despite short-term churn.

Parrot Analytics reports that both platforms have implemented separate tactics — Amazon introduced ads with a premium ad-free option, while Apple TV+ raised its subscription price — to increase average revenue per user (ARPU) over the past year. Although these approaches resulted in temporary subscriber losses, both platforms recorded substantial revenue gains.

Amazon Prime Video’s new ad-supported tier, launched in January 2024, allowed subscribers to pay an additional $2.99 monthly to bypass ads.

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