Nielsen reports that video streaming services have grown their share of TV time from 26% to 40% over three years, highlighting their increasing dominance. Interestingly, video streamers share a demographic similarity with AM/FM radio and podcast listeners rather than traditional TV viewers, according to Screen Engine/ASI.
However, advertising dollars tell a different story: in the first three quarters of 2024, 92% of video streaming ad budgets went to TV, with only 8% directed toward audio platforms — 6% to AM/FM radio and 2% to podcasts. This allocation appears misaligned with where the broadest audience reach lies, as shown by Nielsen’s research.
Comments
No comments on this item Please log in to comment by clicking here