Analysis: Local radio revenue to break $12 billion mark

U.S. local radio revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio, according to a comprehensive analysis by the Radio Advertising Bureau (RAB) and BIA Advisory Services. The figure is a slight adjustment compared to 2024, as reported by BIA Advisory Services’ latest U.S. Local Advertising Forecast.

Local radio ranks as the fifth-largest advertising medium within the $171 billion local advertising marketplace. Key categories in radio advertising include investment and retirement, quick service restaurants (QSRs), supermarkets, commercial banking and hospitals. Advertising trends indicate robust engagement in digital radio advertising from both the finance and insurance sectors, as well as QSRs, with expected investments exceeding $95 million for each.

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