AP goes after ads with website redesign


The Associated Press has hired a new leader to oversee the development of its digital presence as it looks to bolster its consumer traffic and make advertising a more substantial part of its revenue stream, its executive editor Julie Pace and chief revenue officer Kristin Heitmann told Axios.

Why it matters: "Most people interact with our content through other news organizations, and that's the core of our business," Pace said. But furthering AP's direct relationship with consumers through digital products presents an enormous growth opportunity, she added.

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