As Sports Gambling Becomes More Mainstream, Publishers Place Their Own Bets

Posted Monday, September 9, 2019 10:00 am

Tim Peterson | Digiday

When it comes to editorial coverage, the sports betting market is already getting crowded. Over the years, many sports publishers, including Bleacher Report, ESPN and Sports Illustrated, have established content verticals dedicated to sports betting, and in 2017 The Chernin Group formed a new sports media company, The Action Network, dedicated to covering sports betting.

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As Sports Gambling Becomes More Mainstream, Publishers Place Their Own Bets

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