Atlanta news outlet aims for half a million digital subscribers in under four years

Andrew Morse, president and publisher of The Atlanta Journal-Constitution, looks to turn it into Southeast’s primary news source


The leader of The Atlanta Journal-Constitution wants to increase the publication’s digital subscribers more than eightfold by the end of 2026, an ambitious goal he aims to reach through expanded local-news coverage and new products.

“In the last five-to-10 years, we’ve just focused on Atlanta,” said Andrew Morse, a former CNN digital executive who took over as The Atlanta Journal-Constitution’s new president and publisher in January. He said the publication plans to hire about 100 people in the coming years and place editorial staff in Georgia cities such as Macon, Savannah, Columbus, Augusta and Athens, where it determined that local coverage has eroded. 

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