Audience development, reader revenue top the list of $6.3 million in investments through GNI Fundamentals Lab

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About two-thirds of news organizations in the Institute for Nonprofit News (INN) Network participated in the dedicated GNI Fundamentals Lab for INN Members from late 2023 through 2024.

At the end of every three-month lab, each of the 315 organizations was eligible for $20,000 in implementation funds from Google News Initiative to advance their sustainability goals – leading to a $6.3 million infusion of funding to support the sustainability of the nonprofit news field. 

It wasn’t just the funding that organizations appreciated about the program, which wrapped up at the end of 2024. The personalized website audits that every participating outlet received provided a roadmap for improvements, and often a place to start when organizations were deciding how to use their implementation funds.

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